Anima Redefines Crypto-Metrics: Introducing Real Active Users (RAU)
For years, crypto projects and platforms have touted their high user counts as a sign of success and growth. From raising funds to community hype, numbers are everything. However, a closer look often reveals that these figures are not what they seem.
5 min
read
Anima Redefines Crypto-Metrics: Introducing Real Active Users (RAU)
Data drives decisions. But what happens when the data is flawed? The crypto industry, much like other digital paces, often relies on what are known as vanity metrics—surface-level data that looks impressive on paper but lacks substance and actionable insights. Traditional metrics such as daily active users or total number of wallets can be deceptive, showing inflated numbers that include duplicate or fraudulent accounts. This is where Anima steps in with a game-changing metric: Real Active Users (RAU).
The Problem with Traditional Metrics
For years, crypto projects and platforms have touted their high user counts as a sign of success and growth. From raising funds to community hype, numbers are everything. However, a closer look often reveals that these figures are not what they seem. The prevalence of bot activities and Sybil attacks, where one individual operates multiple accounts, means that high user numbers might simply be a mirage.
For example, many decentralized applications on platforms like Telegram on TON chain boast millions of users. Upon scrutiny, it's clear that many of these accounts are merely token farmers—automated bots or users manipulating the system to reap rewards without genuine engagement. This revelation not only questions the integrity of data but also misleads stakeholders about the actual reach and impact of a project.
Introducing Real Active Users (RAU)
Anima, leveraging its cutting-edge technology in Sybil resistance and user verification, introduces the concept of Real Active Users (RAU). RAU is a metric designed to provide crypto projects with a more accurate and meaningful measurement of genuine user engagement.
Definition of RAU: Real Active Users (RAU) refers to individuals who have been verified as unique and active participants within a system. Unlike traditional metrics that count total users or accounts, RAU ensures that each counted user is a distinct, verified human being who actively engages with the platform or project.
Benefits of RAU for Crypto Projects
1. Optimized Marketing Budgets: By understanding the true number of engaged users, projects can allocate their marketing resources more effectively. No longer will funds be wasted on reaching bots or duplicate accounts; every dollar spent targets real, verified users.
2. Lower Customer Acquisition Cost (CAC): Real Active Users (RAU) help crypto projects drastically reduce their customer acquisition costs. By targeting genuine, verified users instead of bots or inactive accounts, projects can ensure that their marketing spend directly translates into meaningful engagement and conversions. This efficiency not only saves resources but also maximizes the impact of every campaign.
3. Improve engagement: Campaigns designed to increase user participation or distribute rewards can be tailored to the needs and behaviors of real users. This precision leads to higher campaign success rates and more satisfied commconunity members.
4. Improved Decision-Making: With accurate data on user activity, crypto projects can make informed decisions about product development, community engagement strategies, and more. RAU provides a solid foundation for analytics and strategic planning.
How Anima Measures RAU
Anima employs its Proof of Personhood (PoP) and biometric verification technologies to ascertain the uniqueness of each user. Through a non-invasive, privacy-preserving process, users verify their identity without compromising their anonymity. Once verified, their can mint a Reputation NFT that signal their uniqueness onchain. Reputation NFT holder activities contribute to the RAU metric, ensuring that each RAU represents a real, active, and unique participant in the ecosystem.
Conclusion
The introduction of Real Active Users (RAU) by Anima marks a significant shift in how success and engagement are measured in the crypto industry. By moving away from vanity metrics towards more substantive, meaningful metrics, Anima not only enhances the reliability of project data but also fosters healthier, more sustainable community growth. In a market driven by buzz, RAU stands out as a beacon of integrity, offering a metric that truly matters.
For projects looking to embrace this new standard and gain a deeper understanding of their actual user base, Anima provides the tools and technology to make the shift. Embrace RAU, and turn the page towards more genuine and impactful community engagement in Web3.
Anima Redefines Crypto-Metrics: Introducing Real Active Users (RAU)
Data drives decisions. But what happens when the data is flawed? The crypto industry, much like other digital paces, often relies on what are known as vanity metrics—surface-level data that looks impressive on paper but lacks substance and actionable insights. Traditional metrics such as daily active users or total number of wallets can be deceptive, showing inflated numbers that include duplicate or fraudulent accounts. This is where Anima steps in with a game-changing metric: Real Active Users (RAU).
The Problem with Traditional Metrics
For years, crypto projects and platforms have touted their high user counts as a sign of success and growth. From raising funds to community hype, numbers are everything. However, a closer look often reveals that these figures are not what they seem. The prevalence of bot activities and Sybil attacks, where one individual operates multiple accounts, means that high user numbers might simply be a mirage.
For example, many decentralized applications on platforms like Telegram on TON chain boast millions of users. Upon scrutiny, it's clear that many of these accounts are merely token farmers—automated bots or users manipulating the system to reap rewards without genuine engagement. This revelation not only questions the integrity of data but also misleads stakeholders about the actual reach and impact of a project.
Introducing Real Active Users (RAU)
Anima, leveraging its cutting-edge technology in Sybil resistance and user verification, introduces the concept of Real Active Users (RAU). RAU is a metric designed to provide crypto projects with a more accurate and meaningful measurement of genuine user engagement.
Definition of RAU: Real Active Users (RAU) refers to individuals who have been verified as unique and active participants within a system. Unlike traditional metrics that count total users or accounts, RAU ensures that each counted user is a distinct, verified human being who actively engages with the platform or project.
Benefits of RAU for Crypto Projects
1. Optimized Marketing Budgets: By understanding the true number of engaged users, projects can allocate their marketing resources more effectively. No longer will funds be wasted on reaching bots or duplicate accounts; every dollar spent targets real, verified users.
2. Lower Customer Acquisition Cost (CAC):
Real Active Users (RAU) help crypto projects drastically reduce their customer acquisition costs. By targeting genuine, verified users instead of bots or inactive accounts, projects can ensure that their marketing spend directly translates into meaningful engagement and conversions. This efficiency not only saves resources but also maximizes the impact of every campaign.
3. Improve engagement: Campaigns designed to increase user participation or distribute rewards can be tailored to the needs and behaviors of real users. This precision leads to higher campaign success rates and more satisfied commconunity members.
4. Improved Decision-Making: With accurate data on user activity, crypto projects can make informed decisions about product development, community engagement strategies, and more. RAU provides a solid foundation for analytics and strategic planning.
How Anima Measures RAU
Anima employs its Proof of Personhood (PoP) and biometric verification technologies to ascertain the uniqueness of each user. Through a non-invasive, privacy-preserving process, users verify their identity without compromising their anonymity. Once verified, their can mint a Reputation NFT that signal their uniqueness onchain. Reputation NFT holder activities contribute to the RAU metric, ensuring that each RAU represents a real, active, and unique participant in the ecosystem.
Conclusion
The introduction of Real Active Users (RAU) by Anima marks a significant shift in how success and engagement are measured in the crypto industry. By moving away from vanity metrics towards more substantive, meaningful metrics, Anima not only enhances the reliability of project data but also fosters healthier, more sustainable community growth. In a market driven by buzz, RAU stands out as a beacon of integrity, offering a metric that truly matters.
For projects looking to embrace this new standard and gain a deeper understanding of their actual user base, Anima provides the tools and technology to make the shift. Embrace RAU, and turn the page towards more genuine and impactful community engagement in Web3.
Our latest articles
